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City of Dallas, TX Urban Wayfinding System

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Right-click on picture to download a PDF photo gallery of Transportation Projects. (29MB)

Last year, Bunting fabricated and installed a major wayfinding sign program for the City of Dallas.

The highly-visible signs are two feet high and five feet wide, and are installed on metal posts at a height of seven feet, making them easily visible by passengers in cars, buses or trains. A distinctive Pegasus silhouette design feature adds to the signs’ uniqueness.

The effort was initiated and led by the Central Dallas Association’s Downtown Improvement District. Installation was completed by March 2006.

While most of the 220 signs were installed within the freeway loop,
a few are located on main arterials leading into the
Central Business District.

To help the Downtown Business District brand its identity and
keep up with the area’s expansion, the designers created
a wayfinding master plan for the local vehicular system.

They divided the core area into 10 easy-to-navigate districts, and linked them with signage by preferred travel routes. Pegasus, the mythic flying horse, was chosen as the logo – the winged creature is also the hallmark of a large neon Mobil sign visible throughout downtown is very familiar, and many locals identify with it.